1. Information We Collect

A. Personal Information

• Information that can be used to identify you, such as:
•  Name
• Email address
• Email address
• Phone number
• Shipping and billing address
• Payment information (processed securely via third-party payment providers)

B. Non-Personal Information

• Information that does not directly identify you, such as:
• Browser type and version
• IP address
• Device information
• Website usage data (pages visited, time spent on site, etc.)

C. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. For detailed information, please refer to our Cookies Policy in Section 8

2. How We Use Your Information

We use the information collected for the following purposes:

• To process and fulfill orders
• To provide customer support and respond to inquiries
• To improve our Website and user experience
• To send marketing communications (if you have opted in)
• To comply with legal obligations and prevent fraud

3. How We Share Your Information

We do not sell or rent your personal information. However, we may share your information with:

• Service Providers: Third-party companies that assist with website hosting, payment processing, order fulfillment, and analytics.
• Legal Compliance: If required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of assets

4. Your Rights and Choices

Depending on your location, you may have the right to:

• Access, update, or delete your personal information.
• Opt-out of marketing emails by clicking the "unsubscribe" link.
• Disable cookies through your browser settings (see our Cookies Policy in Section 8).

For any privacy-related requests, please contact us at hello@customlab.com

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Retention of Information

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law.

7. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing personal information.

8. Cookies Policy

Outway Ltd. DBA Custom Lab ("we," "our," or "us") operates the website customlab.com (the "Website"). This Cookies Policy explains how we use cookies and similar tracking technologies on our Website. By using our Website, you agree to our use of cookies as described in this policy.

A. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us improve user experience, analyze website performance, and deliver relevant advertisements. Some cookies are essential for website functionality, while others enhance user experience or support marketing activities.

B. Types of Cookies We Use

We use the following categories of cookies:

i. Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting data on page visits, traffic sources, and user behavior. We use:

• Google Analytics
• Meta Pixel

ii. Advertising and Tracking Cookies

These cookies allow us to deliver personalized ads based on browsing activity. They track engagement with advertisements and help measure marketing effectiveness. We use:

• Meta Pixel
• Google Ads
• Retention - B2B

iii. Functional Cookies (Not Currently Used, But Included for Future Use)

These cookies enable core website functionality, such as remembering user preferences, login details, and shopping carts.

iv. Third-Party Cookies (Not Currently Used, But Included for Future Use)

Some third-party services may place cookies when users interact with embedded content or external platforms. These include:

• Payment processors
• Social media integrations (e.g., Facebook Login, YouTube embeds)
• Live chat support

C. How We Use Cookies

We use cookies for the following purposes:

• To analyze Website traffic and improve functionality
• To provide personalized advertising based on browsing behavior
• To enhance security and detect fraudulent activities
• To support potential future functionalities (e.g., remembering login details, embedded content from third parties)
  

D. Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• Delete cookies stored on your device
• Block all cookies or specific types
• Set preferences for certain websites

To manage cookies, follow the instructions for your browser:

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Safari

Please note that disabling certain cookies may impact the functionality and user experience of our Website.

E. Retention and Storage of Cookie Data

We retain cookie-related data for 90 days. All cookie-related data is stored within Canada and not transferred internationally

F. Consent and Opt-Out Options

We display a cookie consent banner when you first visit our Website. By continuing to use our Website, you agree to the use of cookies.

Opt-out: Users can manage and restrict non-essential cookies by adjusting their browser settings or using third-party opt-out tools (see Section 4). While we do not provide an in-site opt-out mechanism, users can take control of their cookie preferences through these external settings.

Retention B2B Opt Out: When you visit or log in to our website, cookies  and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these emails. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

9. Changes to This Policy

We may update this Cookies Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. We encourage users to review this policy periodically.

10. Contact Us

If you have any questions about this Cookies Policy, you can contact us at:

Outway Ltd. DBA Custom Lab
Victoria, BC, Canada
Email: hello@customlab.com